The Women’s Forum welcomes Litchfield resident Emily Dalton, co-founder of Jack Black, today’s fastest growing prestige men’s grooming brand, to speak on “Real Men Don’t Wear Moisturizer: the Battle to Change the Faces of Men” at the Litchfield Community Center on Thursday, January 8, beginning at 2:30pm.
Emily grew up in Texas and received an MBA from the University of Texas at Austin. She spent her career in brand marketing and product development at large, well-known companies such as Johnson & Johnson, L’Oreal and Mary Kay before co-founding Jack Black LLC. With little more than a good idea, and their own savings, the three founders believed that by focusing on high quality, high performance products designed to provide maximum results with minimal effort, they could change the market for men’s grooming.
Jack Black began shipping its line of premium men’s products in February, 2000 from its small Dallas warehouse. The partners initially worked from their homes, growing over the years to increasingly larger warehouse and office spaces, and today Jack Black LLC occupies a 27,000 square foot facility in Carrollton, which employs 40 full time employees and 125 part time sales associates around the U.S.
Jack Black is ranked as the #2 prestige men’s brand, outselling formidable competitors such as L’Oreal, Procter & Gamble and Estee Lauder. The products are sold at retailers including Nordstrom, Sephora, Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s, and has been featured extensively in media such as Fortune, The New York Times, The Wall Street Journal, The Today Show, Good Morning America, and EXTRA.
In their short history, the Jack Black brand has garnered numerous product awards and has become a recognized leader in the U.S. prestige men’s skin care category. Jack Black can be found in the locker rooms of some of America’s top sports teams including the Dallas Cowboys, Seattle Seahawks, Miami Heat, New York Jets, as well as in the bathrooms of everyday heroes such as members of the armed services, firemen and the regular guy’s guy.
The event will be open to non-Forum members with a $10 fee at the door, which includes a High Tea reception. The number to call for more information is 860.605.7027.